In the extremely competitive market for luxury cars, the leader in BMW sales and marketing, Michael Ganal, said that the firm seeks cooperation with its traditional rival, Mercedes-Benz, but both maintain their entrepreneurial independence. Both manufacturers produce more than one million units per year, for which financial statements and excellent two companies compete and rely on high technology, which could reduce costs by helping each other.
Currently, both are already working with GM and Chrysler to develop hybrid engines BMW, which will soon be in a future hybrid BMW 7 Series and the S-Class BlueTec-Hybrid. An example of cooperation happening in VW. Audi the luxury brand you can get engineering resources and components of VW, Porsche and Lamborghini, which gives the Ingolstadt brand in the flexibility to produce more products with lower investment, for which Audi is preparing to debut BMW 22 new models in coming years.
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