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The 200EX concept shown at the Geneva Motor Show gives the design direction Rolls is heading with the car, which will be powered by a new V-12 built by BMW, but only used by the British marque. Rolls says the 200EX/RR4 uses "a unique monocoque body, which is not shared with any other vehicle."

Styling, though, is similar to the Phantom sedan's, from its overwhelming grille to its suicide doors. Sizewise, the 200EX/RR4's 129.7-in. wheelbase, 212.6-in. length and 61.0-in. height are 10.9, 17.1 and 3.3 in. less, respectively, than those of the Phantom. Officials went on to say that 80 percent of the car's components will be exclusive to Rolls-Royce, no doubt trying to separate the RR4 from a presumed BMW 7 Series connection.

The RR4 will be built alongside the four Phantom models in Goodwood, England, with an estimated price of $250,000–$280,000 when it goes on sale in 2010.