ALL AUTOCARS

The Element followed a concept vehicle called Model X, introduced in 2001. The Model X functionality was conceived with a cross-country road trip in mind, combining some features of a pickup truck and a sport utility vehicle. The Model X was first conceived by a core group of young R&D engineers in 1998.

They wanted to develop a vehicle that they could use for their activities and conducted informal on-site focus groups at colleges, beaches, campsites and in the mountains.